By Troy Bowman

Somewhere in the body of your piece position yourself as the expert.  This is called the positioning statement. 

Write your story to the end trimming it for timing purposes. Now when you have finished, take your copy and tape it to the mirror and rehearse. Remember you are sending a message to millions of viewers in cyber space about you, your product or your service. 

By Troy Bowman

Here is the first of two posts about the 7 secrets production companies don’t want you to know to improve the quality of your online videos.

If it is more than one typed page cut it down. One typed page is usually about 60 seconds of video time. Since the average person’s attention span is about 15 seconds, even if you have the antidote to an incurable disease no one will be paying attention. 

Now that you have one typed page cut it in half. Your viewers will thank you for a basic 30 second piece as opposed to a brilliant sixty second piece.