Apollo Productions
Call  727-688-6877
  • Home
    • About Troy
  • Services
    • Marketing
  • Testimonials
  • Portfolio
    • Corporate
    • Commercials
    • Physician TV Ads
    • Live Events
  • Blog
  • Contact

How To Write Great Copy for Videos (Part 2)

8/6/2013

 

7 Secrets to Improve Your Online Videos

By Troy Bowman

Secret 4:Position Yourself

Somewhere in the body of your piece position yourself as the expert.  This is called the positioning statement. 

Secret 5: Trim Your Story

Write your story to the end trimming it for timing purposes. Now when you have finished, take your copy and tape it to the mirror and rehearse. Remember you are sending a message to millions of viewers in cyber space about you, your product or your service. 

Read More

How to Write Great Copy for Videos

8/2/2013

0 Comments

 

7 Secrets to Improve Your Online Videos

By Troy Bowman
Here is the first of two posts about the 7 secrets production companies don’t want you to know to improve the quality of your online videos.

Secret 1: Write Down What You Want to Talk About

If it is more than one typed page cut it down. One typed page is usually about 60 seconds of video time. Since the average person’s attention span is about 15 seconds, even if you have the antidote to an incurable disease no one will be paying attention. 

Now that you have one typed page cut it in half. Your viewers will thank you for a basic 30 second piece as opposed to a brilliant sixty second piece. 

Secret 2: Start at the End


Read More
0 Comments

    Author

    Troy Bowman has over 20 years of video, film and production experience

    Archives

    October 2013
    September 2013
    August 2013

    Categories

    All
    Creative
    Marketing
    Online Video
    Video

    RSS Feed

Services
TV Commercials
Corporate Video
Live Events
Company
Services
Portfolio

About Us

Contact
Contact Us
On Location
Copyright 2013 Apollo Productions Inc., St. Petersburg Florida 33701
Website and Search Engine Optimization by Florida Marketing Company