By Jim Shumate

It never fails to surprise me how people equate taking a video on their mobile phone with a professionally produced video. The right professional producer can direct a video that makes you or your product a world beater.  And that video can be edited and marketed in a great many ways for a long time.

The first thing we want to know when preparing an estimate is what is the purpose of your video?  Is it to help sell a product or introduce your company to a new market? Or are you making the video for a podcast?

Here are some things to consider when contemplating a video production.

1. Are we filming on location or in a studio?
2. Will you need an infinity wall or green screen?
3. Who is doing your make-up and hair?
4. Do you want a professional spokesperson or are you the actor?
5. Do you have a script or need one written?
6. Will you need a teleprompter and technician?
7. Does your video involve one person stationary or multiple people?
8. Do you have special sound requirements?
9. Will we need to use customized lighting?
10. How many purposes will your video serve?
11. What is your expected return on investment?
    

Of course, marketing your video greatly depends upon its purpose.  We like to help our clients understand their options when it comes to social networking and on line marketing. Give Apollo Productions a call at 727-688-6877. We are based in the Tampa - St. Petersburg FL area.

By Troy Bowman

Somewhere in the body of your piece position yourself as the expert.  This is called the positioning statement. 

Write your story to the end trimming it for timing purposes. Now when you have finished, take your copy and tape it to the mirror and rehearse. Remember you are sending a message to millions of viewers in cyber space about you, your product or your service. 

By Troy Bowman

Here is the first of two posts about the 7 secrets production companies don’t want you to know to improve the quality of your online videos.

If it is more than one typed page cut it down. One typed page is usually about 60 seconds of video time. Since the average person’s attention span is about 15 seconds, even if you have the antidote to an incurable disease no one will be paying attention. 

Now that you have one typed page cut it in half. Your viewers will thank you for a basic 30 second piece as opposed to a brilliant sixty second piece.