Now that you have one typed page cut it in half. Your viewers will thank you for a basic 30 second piece as opposed to a brilliant sixty second piece.
I like to work with the ending because it tells me where I am going to end up and how I am going to build my piece to get there. Before writing your ending think to yourself, what do you want to leave your audience with? What do you want them to walk away with? Information? How to do something? Why they should buy something from you? You get the idea.
- Has this ever happened to you?
- How many times have you wished you could be a millionaire?
- Have you ever wanted to drive a lamborghini?
Again you get the idea. Keep it simple and to the point.
Next week we will publish our second in this series on how to write great copy that sells for videos.