How To Write Great Copy for Videos (Part 2)

7 Secrets to Improve Your Online Videos

By Troy Bowman

Secret 4:Position Yourself

Somewhere in the body of your piece position yourself as the expert.  This is called the positioning statement. 

Secret 5: Trim Your Story

Write your story to the end trimming it for timing purposes. Now when you have finished, take your copy and tape it to the mirror and rehearse. Remember you are sending a message to millions of viewers in cyber space about you, your product or your service. 

Secret 6: Rehearse Before Shooting

Rehearsal is crucial in an effort to look professional. When you are ready tape your half page of copy next to the camera lens and look at the copy. Try a few dry runs till you feel you have got a good handle on the text (after all you wrote it) and you look comfortable. 

Secret 7: Play Back Your Message

Do a play back. Your message should be around 15 to 30 seconds.  Does it look like you are looking in the lens? 
Are you comfortable? If you are not sure ask a family member or friend to look at your performance and ask: do I look comfortable? 

If the answer is yes, then lay it down permanently. Before you hit the send button to upload....make certain the information you are giving, the body language you are using and overall appearance is professional. 

Join us next week when we talk about what to wear on camera and what not to wear. Until then shine like the sun and be nothing less than brilliant.   

Be sure to contact us here if you want help with your video production.